Palanga can be loud, crowded and gloriously unserious in summer. That version is real. It is just not the whole place. Walk away from Basanavičiaus Street towards Birutė Park and the resort changes register: old pines, dunes, the Tiškevičiai palace, long paths and the Baltic doing what the Baltic does best — looking dramatic while remaining cold enough to negotiate with.
Vytas: Come for the sea, obviously. Stay because Palanga is much better at being a resort than its loudest street suggests.
The Tiškevičiai family helped shape the modern resort in the 19th century. Birutė Park was designed by French landscape architect Édouard François André; the 1897 palace now houses the Amber Museum, whose collection runs to more than 30,000 exhibits. This is why a proper Palanga day should not be beach → dinner → bed. Give the park and the older resort their share.
Off-season Palanga is a different proposition altogether. Sea air, pine forest and spa become the main event rather than recovery from the main event. For many adults, that is the more convincing Palanga.