06 · The nineties
DJs were as important as priests, and nobody was joking much.
Then the empire fell over and the country got everything at once: freedom, kiosks, raves, racketeers and a currency that changed twice. The first clubs proper — Eldorado, Nasa — opened in 1994. Studija and Amicus drew the crowds and, by every account, drew the mafia and the celebrities in roughly equal measure.
Tomas Augulis, who was DJing then, describes the period better than any historian has:
I joke that DJs back then were as important as priests in churches. Whatever we said from the stage became the new norm. Only we weren’t delivering the word of God.
There is one thing about that decade a visitor will not work out unaided, and it is not funny. The clubs split by language. The disco at the Builders’ Palace in Naujamiestis, then a heavily Russian-speaking district, drew almost no Lithuanians. The ones out in Saulėtekis were almost exclusively Lithuanian. Each then programmed harder towards its own crowd, and the gap widened on its own. Two cities, one map, different Fridays.
That has largely dissolved, and the generation now filling the same rooms grew up without it. It is still worth knowing it existed. My own view, and it is only that: it explains a reflex I sometimes notice in people my age, who learned early which room they were in before deciding which language to order in.